
It can be defined as a pyramid: one based on a foundation of organization and skills. How to have good customer service on social media: 13 essential tipsĭelivering great social media customer service is a layered approach. 77% of people agree that good customer service is vital to earning their brand loyaltyĪre all these numbers making your head spin? Here’s the TLDR of it all: marketers are leaning into social customer service hard in 2023:.



40% of consumers expect brands to problem-solve in the channels of their choice (e.g., Instagram Messenger).49% of organizations make social customer service the responsibility of the marketing team.Social media messaging grew 110% over the pandemic as the preferred method of customer service communication.People and businesses exchange 20 billion messages (!) a month on Facebook Messenger alone.Why should you incorporate social media customer service solutions into your business plan? It’s simple: People want brands to offer social media customer support. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.
